Social Media Research: Developers’ Examples

Having learnt the theoretical knowledge behind marketing on social media within my previous post, I thought it would be useful to actually look at some examples of developers and indie companies on the platform to better understand what they post and how they post it. Helping me to me form a list of what can be posted, give both Bobbie and myself pointers for the information we post.

Developers’ Social Media

Below I have placed a range of tweets or images that games developers and indie companies have posted, showing the range of information that can be uploaded, to influence what we upload as a team.

Twitter

Daniele Giardini

Indie gamedev & comic writer/artist

  • Unity Folder Files
  • Gif showing interesting Unity feature
  • Short demo videos of a mechanic or test level – Looped
  • Pics of book or resources used and then link to them
  • Update pictures of website and link to it
  • Retweet other projects or games the team is interested in – Not sure linking to other games specifically would be useful as it could take away our market but its something to consider?

Honeyslug

Independent game developers

Retweet

  • Screenshots of work – Refined pieces/ developed graphics
  • Paper prototype tests

Chucklefish Games

picture1

Overcooked

Beasts of Balance

What I have a learnt?

From looking over the tweet examples I have learnt:

  • Nearly every post has an image attached – Clearly images are very popular and gain more interaction and so we need to use these in our tweets

What to post?

  • Demos – Mechanics and levels
  • Video – Bug, features, animations, trailers, process
  • Screenshots – art in the game
  • Website Updates
  • Images – Unity files, development sketches, posters, banners, cover art, character designs, research books, playtests, studio set up, paper prototypes
  • YouTube links
  • Research links
  • Game event links
  • Polls
  • Questions
  • Follower interactions

 

 

Instagram

Having found examples of what is posted in a tweet, I then thought I would do the same for Instagram to see if there are any similarities and differences, to help me identify what Twitter is used for and what Instagram should be used for.

Instagram post examples

 

Ghost Town Games (Overcooked)

picture2 picture3

Beasts of Balance

picture4 picture5 picture6 picture7 picture8

What I learnt?

Comparing the images to Twitter I learnt that there can be crossovers between the two platforms in terms of what is upload, however Instagram has more of a personal informal feel, with a lot more development sketches and imagery, truly showing the behind the scenes of the project. Though on Twitter some developers posted a few development sketches these were limited and selective, whereas Instagram isn’t like this allowing us to be free to show our personality.

 

What to post?

  • Demos – Mechanics and levels
  • Video – Bug, features, animations, trailers, process
  • Screenshots – art in the game
  • Website Updates
  • Images – Unity files, development sketches, posters, banners, cover art, character designs, research books, playtests, studio set up, paper prototypes
  • YouTube links
  • Research links
  • Game event links
  • Polls
  • Questions
  • Follower interactions
  • General studio interactions
  • Silly fun images – Show our personality 

 

Instagram Scheduling Research

Having discovered the timings for tweeting I thought I would try to discover one for Instagram too, so we would know the best time to upload to gain the most interaction and exposure, helping us to form a community around the game.

 

https://blog.bufferapp.com/instagram-marketingbest-times-to-post-on-instagram

http://trackmaven.com/blog/2016/10/the-best-time-of-day-to-post-on-instagram/

screen-shot-2014-12-05-at-2-14-08-pm

 

What have I learnt?

  • Monday and Thursday are the most active days for posting on Instagram
  • Sunday has low engagement compared to all other days
  • Videos should be posted after 9pm (or at least after work hours)
  • Make most posts in the evening out of work hours
  • Post images between 8-9am , 5pm or 2 am

 

 

Plan

  • Summarise all my findings and form print out sheets to stick onto the team’s planning wall, so both Bobbie and I can refer to when posting on social media.
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